In this episode, Lisa interviews Mary Beth Deans, Founder and Managing Partner of Douglas Partners, a career transition and outplacement firm. Mary Beth started out writing resumes in 2005 in Northern California; today, Douglas Partners has clients all over the world, including Shanghai, Bombay, Edinburgh, London, and New York.

Mary Beth developed and implemented strategies for using social media to build her business globally, and she’s now a recognized thought leader who has delivered a very successful series of workshops and webinars sharing what she’s learned to other business professionals first-hand.

Here is just a sample of the questions Lisa discusses with Mary Beth:

1.) There’s a lot of buzz today around social media. A lot of marketing experts are saying companies have to jump on the social media platforms or get left behind. What’s your view?

2.) It seems like social media can be a hit-or-miss adventure. Tell me about an experience where you were successful using social media to build business. What results did you see?

3.) How can marketing executives tell whether a social media marketing program is successful?

4.) Do you feel it’s more important for organizations to put their efforts towards social media marketing or more traditional marketing?