Don't miss Part Two of this 2-part series about how to effectively add mobile media strategies to your marketing efforts. Lisa interviews Jim Brown, Director of Silverback Media, a leading expert on mobile marketing, on the ins & outs of how to use this new technology to improve your marketing ROI.

In Part Two of their series, Lisa asks:

1. What are some of the questions that should be asked leading up to the development of a mobile service?

2. What would be the process or steps in launching a program or campaign?

3. What are some general guidelines for launching a mobile service or campaign?

4. What are some quick tips marketers should remember when launching a mobile marketing program?

Jim answers these questions PLUS shares real examples of how companies are using mobile media in their campaigns!