Lisa kicks off a 2-part series with mobile marketing guru, Jim Brown of SIlverback Media Inc (Silverback-Media.com). You'll learn about the nuances of mobile marketing and how to create a marketing strategy to reach your existing or potential customers through their mobile phones. And this goes way beyond creating a basic text campaign!

Here are just some of the questions Lisa will ask Jim in this 2-part series:

1. Can you give us a brief overview of complexities to be aware of?

2. Can you give us some recent stats that show how big the mobile market is growing in terms of it being used as a marketing tool?

3. What is the ideal approach one should take in looking at using mobile as a part of their overall marketing strategy?

4. What are some of the questions that should be asked leading up to the development of a mobile service?

5. What would be the process or steps in launching a program or campaign?

6. What are some general guidelines for launching a mobile service or campaign?

7. What are some of the tips marketers should remember when launching a mobile marketing program?