Lisa interviews Jess Wells, video marketing expert, and part of the team who built a web-based TV program for a well-known company, and it won its 6th Telly Award! She advises companies of all sizes on how to integrate video into their marketing mix as a tool that gets results!

Check out this popular episode where Lisa asks:

1. How popular has the use of video become by companies as a marketing tool?

2. Can you provide some examples of how companies are using it?

3. What are things a company needs to consider before using video?

4. How can it be used as a lead-generation tool?

5. How does a company get started?