In this episode, Lisa brings back Deb Siegle, Principal of Strategic Marketing Solutions. Her company is a marketing and service consulting company that specializes in effective marketing, research, customer loyalty experiences, and product development and management.

Deb's previous interviews on Marketing Matters With M7 were big hits, so Lisa brings her back again! This time they discuss how the appropriate research can reveal new marketing and strategic insights into your customers, products and brand!

Here's a snapshot of the questions Lisa asks:

1. Why is this topic is important to executives? And what would execs most want to know from the marketplace or their customers?

2. What are some of the methods execs can use to uncover these insights from the marketplace?

3. How can companies do this effectively?

4. What tips can you share for execs on how best to listen & translate, so that they get the most actionable results?

Don't miss this episode!