In this episode Lisa interviews Tsufit, the founder of Follow That Dream and the author of the new book "Step Into the Spotlight! A Guide to Getting Noticed!”. Her new book has been endorsed by leading business and marketing experts such as: Tom Peters, Al Ries and Jack Trout. She is also a coach who specializes in coaching entrepreneurs to promote and publicize their dream business. And Tsufit coaches corporate executives on how to perform dazzling infomercials for networking functions and how to add sparkle to their presentations.

Listen in as Tsufit provides tips on how we can help the brands we represent (including our personal brands!) stand out and get noticed in a noisy marketplace. Lisa gets answers to:

1. What’s the most important thing business can learn from the world of show business?

2. What are the 3 most common mistakes corporate marketing professionals make?

3. What can business learn from the world of show business?

4. Why story telling so important in business?

5. Why are some marketing professionals hesitant to employ show biz tactics?

6. What are some examples of companies and/or executives successfully employing show business tactics to stand out from their competition?