In this unique episode, Lisa interviews Cindy Campbell and Heather Connors, co-authors of the new book, "Awakening Social Responsibility: A Call To Action", and they are also the co-founders of the Human Connexus Foundation (.org). Their guidebook was written to advise individuals and corporations about how to get involved in causes that matter. And renowned topic experts and authors, Peter Block, Marshall Goldsmith and Hunter Lovins, have all endorsed this book as an excellent handbook for transforming organizations.

In this interview, Cindy & Heather not only share amazing examples of Corporate Social Responsibility programs different companies have implemented, but also explain how they have piggy-backed their CSR efforts with effective brand-building campaigns. Here is a snapshot of the questions Lisa asks:

1.) Corporate Social Responsibility (CSR) is not a new concept and many companies have been "doing good" for some time. But recently CSR has started to get more attention. Why do you think this is happening?

2.) With so many areas of need to choose from, how does a company decide on the right Corporate Social Responsibility program to implement?

3.) Corporate Social Responsibility is a broad topic. In what areas are we seeing the most movement and attention?

4.) How do you think CSR is changing the face of business today?

5.) Why do you think it is important for marketing executives to incorporate CSR programs into their business strategy?