Listen to Part Two of this interesting and info-packed interview with Beth Weesner, President of Marketing Transformtation Services and author of the book: "The MRM Guide: Optimizing Marketing Investments" (due out in 2008). Beth has advised well known companies on MRM, such as: HP, Intel, eBay, IBM and many others...it's time for you to learn all about it!
Here is just a sample of what Lisa & Beth will discuss in this episode:
1. Recap of Part One and overview of MRM
2. What is strategic assessment?
3. Is there a method to gain consensus on MRM priorities and scope?
4. What do you suggest companies use to guide the initiative?
5. What are things to avoid?
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