Lisa is kicking off another 2-part series with an expert that will teach you the ins & outs of MRM (Marketing Resource Management). Listen in as Beth Weesner, Founder & CEO of Marketing Transformation Services and author of "The MRM Guide: Optimizing Marketing Investments", explains the importance of MRM to your company's marketing success.

Well-known companies like HP, Intel, eBay, Sprint and REI are implementing MRM so it's time for you to understand it, too!

In Part One, Lisa asks all the basics:

1. What is MRM?

2. What types of companies are implementing it? Is MRM for companies of most any size or just big corporations?

3. Is MRM the new buzzword for CRM?

4. Can you share some lessons learned from your client's MRM initiatives?

5. What problems can a company solve by implementing an MRM initiative?