If you missed Part One, download it today! It is packed with great info that any corporate marketing exec needs to know about.

Now, in Part Two of the series, Lisa and her guest, Paul Gillin, discuss what marketers should be doing to become familiar with, and engage with, the new influencers of social media. This is big stuff that is changing our world and making us rethink our marketing strategies drastically, so YOU need to understand the new world of Social Media. It’s not going away! 

Paul Gillin is the author of "The New Influencers: A Marketer’s Guide to the New Social Media" so you will learn a lot from his expertise. In this episode Lisa asks:

1.) What should marketers be doing right now to get up to speed on Web 2.0?
2.) How do you think these trends will affect the way we plan, budget and execute marketing campaigns in the future?
3.) Looking down the road five years, what do you think the media landscape will look like?