In Part One of this cutting-edge series, Lisa will be interviewing Mr. Paul Gillin, author of the hit book, "The New Influencers: A Marketers Guide to the New Social Media"! Listen in as they explore the basic types of social media - blogs, podcasts, social networks and online video - and clearly describe the characteristics of each and how they are being used, and can be used, to improve your corporate marketing efforts.

Paul's book is getting big raves and mass media coverage by such respected media as The Wall Street Journal, BBC Radio, the San Jose Mercury News, and BtoB Magazine just to name a few.

So don't miss this important 2-part series with a well-known guru on a topic every corporate marketing professional needs to understand!