Check out Part Two of Lisa's interesting interview with Linda Popky, President of L2M Associates! Today they talk all about how you can truly build the marketing capability and competency within your company. This is what you'll learn:
1. Why is it so important for organizations to increase their marketing capabilities?
2. How do marketing competency and capability tie into organizational success?
3. What are some best practices top organizations use to build marketing competency?
4. What can marketing managers do to build their own organizations’ capabilities?
5. How can marketing employees improve own capabilities, and therefore their own careers?
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