Lisa conducts another in-depth 2 Part mini series! This time her guest is Linda Popky, President of L2M Associates. In this episode they discuss a topic that is important to most ANY corporate marketing professional: "How to Effectively Measure Your Marketing ROI"!

Your CFO and CEO want to know if that marketing budget they've given you is being put to good use!

In this episode you'll learn:

1. Why would organizations want to measure return on marketing?
2. Is ROI or ROMI the key metric for marketing organizations? What other metrics should be considered?
3. How important is it to use tools like marketing dashboards?
4. What are some of the key factors to keep in mind when implementing a marketing measurement program?
5. What are some of the typical challenges faced in implementation?

DON'T MISS PART 2 LATER IN JULY! THE TOPIC IS: "How Your Company Can Build Its Marketing Capability and Competency"!