Check out Part Two of Lisa's interview with Deb Siegle! In this episode they discuss the ins & outs of Retention Marketing. Deb is the President of Strategic Marketing Solutions, a marketing consulting company that specializes in effective customer loyalty/experiences and product development and management. In this episode you'll learn:

1. What is retention marketing?
2. What would a company facing significant customer loss do first? How do they retain more of their customers?
3. What components or activities does a successful retention strategy include?
4. Let’s drill down more on some specific retention marketing actions and implementation methods or tools companies can use to increase retention.
5. What’s changed? What do we need to do today on retention? What’s different than it used to be?