In Part One of Lisa's in-depth series with Deb Siegle, they discuss marketing strategies for Building Customer Loyalty. Deb is the President of Strategic Marketing Solutions, a marketing consulting company that specializes in effective customer loyalty/experiences and product development and management.

And don't miss Part Two of the mini-series when they tackle Retention Marketing!

In this episode you'll learn:

1. What really is customer loyalty?
2. Why should any marketing executive invest a company’s time, focus, or dollars on loyalty building efforts?
3. Isn’t customer loyalty just a natural result of customer satisfaction?
4. How do companies uncover their customers’ loyalty drivers?
5. How does a company or marketing executive assess if what they’re doing is creating loyalty?
6. So what are some of the most important things companies can do to create loyal customers?