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In Part Two of this 2-part mini-series with Lee Raney, President of Pivot Point Strategies (an international sales and marketing consulting firm), Lisa interviews her about another hot topic and gets answers to the following questions:

1: What is “Global Marketing IQ”?

2: What can be done on an organizational level to raise your Global Marketing IQ?

3: What can be done on an individual level to raise your Global Marketing IQ?

4: What are some "Best Practice" examples of the of the globally successful?

5: What are the beginning steps for the marketing people listening today?

6: How about a startup company? What can they be thinking about in terms of marketing globally?

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