In Part Two of this 2-part mini-series with Lee Raney, President of Pivot Point Strategies (an international sales and marketing consulting firm), Lisa interviews her about another hot topic and gets answers to the following questions:
1: What is “Global Marketing IQ”?
2: What can be done on an organizational level to raise your Global Marketing IQ?
3: What can be done on an individual level to raise your Global Marketing IQ?
4: What are some "Best Practice" examples of the of the globally successful?
5: What are the beginning steps for the marketing people listening today?
6: How about a startup company? What can they be thinking about in terms of marketing globally?




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