In Part One of this 2-part mini series Lisa interviews Lee Raney, President of Pivot Point Strategies, an international sales and marketing consulting firm, and gets great answers to the following questions:

1: There is a stereotypical divide between sales and marketing in most companies (large & small), but did you know that it can actually inhibit your company's revenue growth?
2: What can be done to change that?
3: What are some examples of the “Best Practices” around aligning sales and marketing?
4: How does this relate to the marketing professionals who are listening to today’s podcast?
5: What are the initial steps they can take to more closely align the two departments?
6: What can a start-up who is still in product development mode take away from this idea of aligning sales and marketing?