Don’t miss this episode! Listen in as Lisa discusses a cutting edge direct marketing strategy with her colleague, 15-year Silicon Valley marketing veteran, Sherry Prescott-Willis. YOU WILL LEARN:

1. Why companies like Intel®, HP®, Hyperion® and Xerox® have seen response rates over 5% and upwards of 400% campaign ROI using this exact DM technique.

2. How even startups on limited budgets can use this state-of-the-art DM strategy and get above average results.

3. The details of this DM strategy and how you can apply it to branding campaigns, lead gen/demand gen campaigns, channel marketing, event promotions and more!

4. Why 75% of marketing professionals surveyed by 1:1 Magazine, using this same DM technique, reported an immediate increase in response rates AND sales.