In this episode Lisa interviews Jennifer Berkley, President of The Insight
Advantage – a hot research company. You'll learn WHY tapping into customers for input is so critical for creating effective marketing strategies, and she'll provide tips on HOW to tap into them. Jennifer answers:

1. Why is getting customer input (from both internal AND external customers) important to marketing groups?

2. How can a marketing group decide the best tools or methodologies to use for gathering customer input?

3. What are some of the resources available for marketing groups to do web surveys themselves, and how do they choose the best one for their needs?

4. How many customers does a marketing group need to talk to in order to have a big enough sample?

5. How can marketing groups get customers to provide them with input?