In this loaded "double feature" premier episode, Lisa and John answer the following questions:
1. What are some unique ways marketing professionals in corporate can utilize podcasting right now?
2. Where is the real ROI in podcasting?
3. Why are some companies shying away from podcasting when it's such a powerful tool?
4. How can companies ensure that their podcast shows are actually getting listened to?
5. How can corporate marketing professionals create solid content for their podcast shows?




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