In this episode we cover a unique topic that is actually a combo of 2 very hot topics in corporate marketing these days: “green blogging”. This combines blogging with corporate social responsibility, but what does this mean to you as a corporate marketing professional?
Lisa's interview will tell you! Her guest, Elisa Camahort, is the co-founder and COO of BlogHer, managing its events, marketing and corporate operations. A marketing executive with 17 years of experience in Silicon Valley, Elisa left her life in high tech product management to go online and join the social media world, and to help companies go there too.
Listen in to hear Elisa's answers to the following questions:
1. Can you tell us a little bit about your green blogging, and how you initially got into it?
2. How has your experiences being a green blogger been unique from some more, general blogging you’ve done?
3. What are some ground rules marketers should keep in mind when engaging with bloggers, and in particular green bloggers?
4. As green technology becomes more integrated in society and a basis for social change, how much impact do you see green blogging realistically having?
5. If you could share with our listeners one story about how green blogging has resulted in a real outcome in regards to people taking a green initiative, what would that be?
6. The BlogHer community now consists of more than 8.3 million unique visitors per month, and more than 36 million page views a month by the end of December 2007. How have you seen green blogging evolve as a part of this community?
7. BlogHer is continuing its annual conference this year with BlogHer ’08, as well as some additional events hosted by the community. Would you mind telling us a little bit more about them and if you have any green initiatives planned?