Lisa conducts an entertaining and interesting interview with world-renowned speaker, author, VC and marketing guru, Guy Kawasaki! Learn all about his new venture, Alltop.com, his latest startup investments, his views on social media, and the hilarious statue a fan erected in his honor!

Although Lisa & Guy go off on a lot of unexpected tangents, here is a snapshot of questions they discuss:

1. What is your latest project?

2. How can a marketing professional use a resource like this?

3. What does it mean for companies that produce news and reviews?

4. How can large companies utilize social media?

5. Care to share any new start-ups Garage Technology Ventures has funded and/or new sectors you’re looking more into?

In this episode Lisa interviews Tsufit, the founder of Follow That Dream and the author of the new book "Step Into the Spotlight! A Guide to Getting Noticed!”. Her new book has been endorsed by leading business and marketing experts such as: Tom Peters, Al Ries and Jack Trout. She is also a coach who specializes in coaching entrepreneurs to promote and publicize their dream business. And Tsufit coaches corporate executives on how to perform dazzling infomercials for networking functions and how to add sparkle to their presentations.

Listen in as Tsufit provides tips on how we can help the brands we represent (including our personal brands!) stand out and get noticed in a noisy marketplace. Lisa gets answers to:

1. What’s the most important thing business can learn from the world of show business?

2. What are the 3 most common mistakes corporate marketing professionals make?

3. What can business learn from the world of show business?

4. Why story telling so important in business?

5. Why are some marketing professionals hesitant to employ show biz tactics?

6. What are some examples of companies and/or executives successfully employing show business tactics to stand out from their competition?

In this episode we cover a unique topic that is actually a combo of 2 very hot topics in corporate marketing these days: “green blogging”. This combines blogging with corporate social responsibility, but what does this mean to you as a corporate marketing professional?

Lisa's interview will tell you! Her guest, Elisa Camahort, is the co-founder and COO of BlogHer, managing its events, marketing and corporate operations. A marketing executive with 17 years of experience in Silicon Valley, Elisa left her life in high tech product management to go online and join the social media world, and to help companies go there too.

Listen in to hear Elisa's answers to the following questions:

1. Can you tell us a little bit about your green blogging, and how you initially got into it?

2. How has your experiences being a green blogger been unique from some more, general blogging you’ve done?

3. What are some ground rules marketers should keep in mind when engaging with bloggers, and in particular green bloggers?

4. As green technology becomes more integrated in society and a basis for social change, how much impact do you see green blogging realistically having?

5. If you could share with our listeners one story about how green blogging has resulted in a real outcome in regards to people taking a green initiative, what would that be?

6. The BlogHer community now consists of more than 8.3 million unique visitors per month, and more than 36 million page views a month by the end of December 2007. How have you seen green blogging evolve as a part of this community?

7. BlogHer is continuing its annual conference this year with BlogHer ’08, as well as some additional events hosted by the community. Would you mind telling us a little bit more about them and if you have any green initiatives planned?

Social networks are all the rage right now, with Facebook topping 50 million members, MySpace heading toward 200 million and new social networks springing up all over the place. But how big of an opportunity is this for marketers? Lisa finds out in this episode in her interview with Paul Gillin: author of The New Influencers: A Marketer's Guide to the New Social Media and the new book, Secrets of Social Media Marketing (due in Fall/08).

Listen in as Lisa gets Paul's insights about:

- Why social networks are so popular right now?
- How can marketers take advantage of them?
- Are the procedures for engaging with people on social networks different from blogs? How so?
- It's a very crowded and chaotic market right now. What do you think the future holds for social networks?

In this unique episode, Lisa interviews Cindy Campbell and Heather Connors, co-authors of the new book, "Awakening Social Responsibility: A Call To Action", and they are also the co-founders of the Human Connexus Foundation (.org). Their guidebook was written to advise individuals and corporations about how to get involved in causes that matter. And renowned topic experts and authors, Peter Block, Marshall Goldsmith and Hunter Lovins, have all endorsed this book as an excellent handbook for transforming organizations.

In this interview, Cindy & Heather not only share amazing examples of Corporate Social Responsibility programs different companies have implemented, but also explain how they have piggy-backed their CSR efforts with effective brand-building campaigns. Here is a snapshot of the questions Lisa asks:

1.) Corporate Social Responsibility (CSR) is not a new concept and many companies have been "doing good" for some time. But recently CSR has started to get more attention. Why do you think this is happening?

2.) With so many areas of need to choose from, how does a company decide on the right Corporate Social Responsibility program to implement?

3.) Corporate Social Responsibility is a broad topic. In what areas are we seeing the most movement and attention?
4.) How do you think CSR is changing the face of business today?

5.) Why do you think it is important for marketing executives to incorporate CSR programs into their business strategy?

Listen to Part Two of this interesting and info-packed interview with Beth Weesner, President of Marketing Transformtation Services and author of the book: "The MRM Guide: Optimizing Marketing Investments" (due out in 2008). Beth has advised well known companies on MRM, such as: HP, Intel, eBay, IBM and many others...it's time for you to learn all about it!

Here is just a sample of what Lisa & Beth will discuss in this episode:

1. Recap of Part One and overview of MRM

2. What is strategic assessment?

3. Is there a method to gain consensus on MRM priorities and scope?

4. What do you suggest companies use to guide the initiative?

5. What are things to avoid?

Lisa is kicking off another 2-part series with an expert that will teach you the ins & outs of MRM (Marketing Resource Management). Listen in as Beth Weesner, Founder & CEO of Marketing Transformation Services and author of "The MRM Guide: Optimizing Marketing Investments", explains the importance of MRM to your company's marketing success.

Well-known companies like HP, Intel, eBay, Sprint and REI are implementing MRM so it's time for you to understand it, too!

In Part One, Lisa asks all the basics:

1. What is MRM?

2. What types of companies are implementing it? Is MRM for companies of most any size or just big corporations?

3. Is MRM the new buzzword for CRM?

4. Can you share some lessons learned from your client's MRM initiatives?

5. What problems can a company solve by implementing an MRM initiative?

If you missed Part One, download it today! It is packed with great info that any corporate marketing exec needs to know about.

Now, in Part Two of the series, Lisa and her guest, Paul Gillin, discuss what marketers should be doing to become familiar with, and engage with, the new influencers of social media. This is big stuff that is changing our world and making us rethink our marketing strategies drastically, so YOU need to understand the new world of Social Media. It’s not going away! 

Paul Gillin is the author of "The New Influencers: A Marketer’s Guide to the New Social Media" so you will learn a lot from his expertise. In this episode Lisa asks:

1.) What should marketers be doing right now to get up to speed on Web 2.0?
2.) How do you think these trends will affect the way we plan, budget and execute marketing campaigns in the future?
3.) Looking down the road five years, what do you think the media landscape will look like?

In Part One of this cutting-edge series, Lisa will be interviewing Mr. Paul Gillin, author of the hit book, "The New Influencers: A Marketers Guide to the New Social Media"! Listen in as they explore the basic types of social media - blogs, podcasts, social networks and online video - and clearly describe the characteristics of each and how they are being used, and can be used, to improve your corporate marketing efforts.

Paul's book is getting big raves and mass media coverage by such respected media as The Wall Street Journal, BBC Radio, the San Jose Mercury News, and BtoB Magazine just to name a few.

So don't miss this important 2-part series with a well-known guru on a topic every corporate marketing professional needs to understand!

If your internal PR team or outside PR agency does NOT know how to create SEO press releases, your company is missing out on MASSIVE online coverage.

On this exciting episode, Lisa interviews Bill Gram-Reefer, President of WorldView PR & SEO. His company delivers traditional and internet-based media relations results with a special focus on creating search-engine optimized press releases that are highly visible on the Internet.

Here’s just a SMALL sample of what they discuss:

1. Why do PR online at all? What's the advantage?
2. What exactly is SEO-PR?
3. How can marketers make their online PR more visible? What are some basics and strategies?
4. What are some free or inexpensive resources where people can go to learn more about this cutting-edge strategy?

Check out Part Two of Lisa's interesting interview with Linda Popky, President of L2M Associates! Today they talk all about how you can truly build the marketing capability and competency within your company. This is what you'll learn:

1. Why is it so important for organizations to increase their marketing capabilities?
2. How do marketing competency and capability tie into organizational success?
3. What are some best practices top organizations use to build marketing competency?
4. What can marketing managers do to build their own organizations’ capabilities?
5. How can marketing employees improve own capabilities, and therefore their own careers?

Lisa conducts another in-depth 2 Part mini series! This time her guest is Linda Popky, President of L2M Associates. In this episode they discuss a topic that is important to most ANY corporate marketing professional: "How to Effectively Measure Your Marketing ROI"!

Your CFO and CEO want to know if that marketing budget they've given you is being put to good use!

In this episode you'll learn:

1. Why would organizations want to measure return on marketing?
2. Is ROI or ROMI the key metric for marketing organizations? What other metrics should be considered?
3. How important is it to use tools like marketing dashboards?
4. What are some of the key factors to keep in mind when implementing a marketing measurement program?
5. What are some of the typical challenges faced in implementation?

DON'T MISS PART 2 LATER IN JULY! THE TOPIC IS: "How Your Company Can Build Its Marketing Capability and Competency"!

Check out Part Two of Lisa's interview with Deb Siegle! In this episode they discuss the ins & outs of Retention Marketing. Deb is the President of Strategic Marketing Solutions, a marketing consulting company that specializes in effective customer loyalty/experiences and product development and management. In this episode you'll learn:

1. What is retention marketing?
2. What would a company facing significant customer loss do first? How do they retain more of their customers?
3. What components or activities does a successful retention strategy include?
4. Let’s drill down more on some specific retention marketing actions and implementation methods or tools companies can use to increase retention.
5. What’s changed? What do we need to do today on retention? What’s different than it used to be?

In Part One of Lisa's in-depth series with Deb Siegle, they discuss marketing strategies for Building Customer Loyalty. Deb is the President of Strategic Marketing Solutions, a marketing consulting company that specializes in effective customer loyalty/experiences and product development and management.

And don't miss Part Two of the mini-series when they tackle Retention Marketing!

In this episode you'll learn:

1. What really is customer loyalty?
2. Why should any marketing executive invest a company’s time, focus, or dollars on loyalty building efforts?
3. Isn’t customer loyalty just a natural result of customer satisfaction?
4. How do companies uncover their customers’ loyalty drivers?
5. How does a company or marketing executive assess if what they’re doing is creating loyalty?
6. So what are some of the most important things companies can do to create loyal customers?

In Part Two of this 2-part mini-series with Lee Raney, President of Pivot Point Strategies (an international sales and marketing consulting firm), Lisa interviews her about another hot topic and gets answers to the following questions:

1: What is “Global Marketing IQ”?

2: What can be done on an organizational level to raise your Global Marketing IQ?

3: What can be done on an individual level to raise your Global Marketing IQ?

4: What are some "Best Practice" examples of the of the globally successful?

5: What are the beginning steps for the marketing people listening today?

6: How about a startup company? What can they be thinking about in terms of marketing globally?

In Part One of this 2-part mini series Lisa interviews Lee Raney, President of Pivot Point Strategies, an international sales and marketing consulting firm, and gets great answers to the following questions:

1: There is a stereotypical divide between sales and marketing in most companies (large & small), but did you know that it can actually inhibit your company's revenue growth?
2: What can be done to change that?
3: What are some examples of the “Best Practices” around aligning sales and marketing?
4: How does this relate to the marketing professionals who are listening to today’s podcast?
5: What are the initial steps they can take to more closely align the two departments?
6: What can a start-up who is still in product development mode take away from this idea of aligning sales and marketing?

Check-out this interesting episode to learn about out-of-the-box guerilla marketing techniques that have companies like CareerBuilder.com, Moxi DVR and Volvo getting great results! Lisa's guest, Tom Burkhardt of Clamchowder Entertainment, shares creative ideas that can give your tradeshows, product launches and brand building efforts a new twist. Listen in as Tom tells Lisa:

1. How Brand Ambassadors and Street Teams can get you the PR "buzz" and web traffic you've been hoping for!

2. Unique ideas that can make your next tradeshow attendance a huge success!

3. How creative text messaging strategies can be used to generate awareness, and why it's not just targeted at kids anymore!

4. NOTE: We apologize for the background static which is in the recording for a few minutes. We were unable to remove it in post production.

Don’t miss this episode! Listen in as Lisa discusses a cutting edge direct marketing strategy with her colleague, 15-year Silicon Valley marketing veteran, Sherry Prescott-Willis. YOU WILL LEARN:

1. Why companies like Intel®, HP®, Hyperion® and Xerox® have seen response rates over 5% and upwards of 400% campaign ROI using this exact DM technique.

2. How even startups on limited budgets can use this state-of-the-art DM strategy and get above average results.

3. The details of this DM strategy and how you can apply it to branding campaigns, lead gen/demand gen campaigns, channel marketing, event promotions and more!

4. Why 75% of marketing professionals surveyed by 1:1 Magazine, using this same DM technique, reported an immediate increase in response rates AND sales.

In this episode Lisa interviews Jennifer Berkley, President of The Insight
Advantage – a hot research company. You'll learn WHY tapping into customers for input is so critical for creating effective marketing strategies, and she'll provide tips on HOW to tap into them. Jennifer answers:

1. Why is getting customer input (from both internal AND external customers) important to marketing groups?

2. How can a marketing group decide the best tools or methodologies to use for gathering customer input?

3. What are some of the resources available for marketing groups to do web surveys themselves, and how do they choose the best one for their needs?

4. How many customers does a marketing group need to talk to in order to have a big enough sample?

5. How can marketing groups get customers to provide them with input?

In this info-packed episode Lisa interviews Johnny Mansour, co-founder of Podomatic...a valuable vendor for podcast hosting and traffic generation programs. Listen to Johnny offer great insight on:

1. Options for hosting your corporate podcasts
2. Creating SEO programs to promote your company's podcast show
3. Effective ways to build online traffic to your company's podcasts

In this episode Lisa interviews M7's Chief Podcast Strategist, John C. Havens, about his visit to the Podcast & Portable Media Expo. He gives us all the inside scoop on what was hot at the show. You'll find out::

1. What are the latest trends in podcasting?

2. What new applications should corporate marketers be excited about?

3. What are some of the new podcasting technologies available?

4. And more!

In this loaded "double feature" premier episode, Lisa and John answer the following questions:

1. What are some unique ways marketing professionals in corporate can utilize podcasting right now?

2. Where is the real ROI in podcasting?

3. Why are some companies shying away from podcasting when it's such a powerful tool?

4. How can companies ensure that their podcast shows are actually getting listened to?

5. How can corporate marketing professionals create solid content for their podcast shows?